Break down silos — build a seamless machine that creates value
Process Optimization = Identify Value-Adding Activities → Eliminate Waste → Build End-to-End Customer-Centric Flows
Shift from 'Department View' to 'Customer View': Ask 'What is the customer's end-to-end journey?' not 'What is my department's job?'
Identify Value vs. Non-Value: Can this be eliminated? Can this waiting time be removed? Can activities be combined?
Break Down Silos: Build cross-functional teams where R&D, marketing, and finance share one goal.
Front-load the Work: Move late-stage tasks earlier to reduce rework and accelerate delivery.
Ren Zhengfei paid IBM $48M to import their Integrated Product Development process → shattered departmental walls → created cross-functional PDT teams → R&D cycle cut by 50% → foundation of Huawei's product competitiveness today